萤尔取意于萤火虫,这一大自然的发光体,是天然之光,绿色环保。萤火虫产生热量极少的冷光,准确传达了萤尔公司追求绿色光电的企业价值趋向。

 

        RRR stands for “firefly”, which is the environmentally friendly luminous body in nature. The “cold light” produced by fireflies with little heat accurately convey the enterprise value trend of “green photoelectricity” pursued by RRR.

 

       中国杜甫,德国海涅,美国梭罗,都有咏萤的诗篇。初唐四杰骆宾王把萤火虫比赋五德:信,仁,智,义,勇。这五德正是萤尔的品格。

 

       Du Pu in China, Heine in Germany and Thoreau in America have poems for fireflies. Luo Bingwang, one of Four-talented Poets in early Tang Dynasty, endowed fireflies with five virtues: faith, benevolence, wisdom, righteousness and courage. Such five virtues are just the characters and morals of RRR.

 

        RRR意为可靠Reliable),资源Resource),改革者Reformer。萤尔正是追求人与自然的和谐,顺应低炭环保,注重科技创新而大力推广LED这一革命性光源的研究与应用,走在了照明行业的前列。

 

      RRR means “Reliable”, “Resource” and “Reformer”. RRR pursues the harmony between human and nature, goes with the tide of historical development of low-carbon environmental protection, focuses on technological innovation and thus widely popularizes the research and application of the revolutionary light source—LED, so it is in the forefront of the illumination industry.

 

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